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Another light hearted, interesting story this month was Soccer supremo David Beckham bares his chest in his latest promo video plugging Haig Club whisky—which also features some art, by the way. Beckham recently took some flack after announcing his decision to be the face for the Qatar 2022 football World Cup. In another marketing move, Beckham is seen in an Instagram ad painting footballs in an earnest Picasso-esque way, proudly demonstrating his sporting prowess by kicking the balls on to a fulllength blank sheet of paper. The end result is a Christmas tree created from Beckham’s ball art which resembles the Crimbo design on Haig Club’s festive bottle.
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